Kinesiology Taping helps improve the body’s natural healing process whilst providing stimulation, strength and support to muscles, fascia and joints. When it's applied, the tape can offer extra support and influence soft tissue and nerves. 
It can be used for those participating in a sporting event, It can help to enhance performance by boosting blood flow, providing support, increasing or decreasing stimulus to muscles and fascia. It can also help rehabilitate painful conditions such as runner’s knee, plantar fasciitis, shoulder impingement and shin splints. Its can be used as a stand alone treatment prior to sport or used as part of treatment and compliments ART and IASTM very well.
I personally use rocktape in clinic as have found these to be of the best quality